I joined Bournemouth University (BU) as a lecturer in the Faculty of Media and Communication on 1 September 2014, three months after being awarded my PhD in Media and Cultural Studies from the University of Salford. Read more
I previously delivered this presentation to final year undergraduate students about to embark on their dissertation projects – but developed this guide while undertaking my PhD. Read more
The main difference between inductive and deductive approaches to research is that whilst a deductive approach is aimed and testing theory, an inductive approach is concerned with the generation of new theory emerging from the data. Read more
