Academic, Media and Equality Specialist
I joined Bournemouth University (BU) as a lecturer in the Faculty of Media and Communication on 1 September 2014, three months after being awarded my PhD in Media and Cultural Studies from the University of Salford. Read more
I recently delivered this presentation to final year undergraduate students about to embark on their dissertation projects. Read more
The main difference between inductive and deductive approaches to research is that whilst a deductive approach is aimed and testing theory, an inductive approach is concerned with the generation of new theory emerging from the data. Read more